Company News, New Products

Goop Beauty Releases Hydrating Water-Cream

The new 72-Hour Supercharged Hydrating Water-Cream strengthens the skin’s moisture barrier, reduces shine, brightens, plumps and smooths.

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By: Lianna Albrizio

Associate Editor

New from Gwyneth Paltrow-founded Goop Beauty is a water-cream that marketers say “supercharges” skin with natural moisturizing factors to deliver up to 72 hours of moisture after a single application while strengthening the skin’s moisture barrier, reducing shine, and supporting longer-term benefits like brightening, plumping, smoothing and more.  Introducing the 72-Hour Supercharged Hydrating Water-Cream.   Working under makeup and sunscreen and layers easily over treatment serum, ...

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